A still image from the digital film
“/>A still image from the digital filmCentury Plyboards (India) has released a new digital film for CenturyDoors. It aims to educate customers with a creative twist.
CenturyDoors shows the afflictions of an ordinary door infested with termites. It captures the insight that a door with termites can not only compromise the security of one’s home, but can also have a major impact on your reputation.
Tiku Talsania stars in the film and delivers the message. The chaos caused by the termites and Talsania is offset by voiceover by Vijay Raaz, who closes the film and enlightens customers on what can happen as a result of misinformed purchases.
Conceived by Wunderman Thompson and directed by Visual Audio, the ad will be promoted across social media and leading digital platforms to target audiences with effective impact, reach and frequency.
CenturyPly Executive Director Nikita Bansal said, “Our new film for CenturyDoors conveys the downside of not choosing a termite-proof door. It has been presented in a language most understandable to our customers. With this film, we simply want to make our customers aware of the challenges that come with choosing the wrong door and encourage them to only trust pioneers when it comes to living. With a wide range of features and designs, CenturyDoors is here to change the game for doors as a category.”
Watch the promotional film here:
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- Posted December 15, 2022 at 5:01 PM IST
