SAN DIEGO–(BUSINESS WIRE). The addition of Botanical Interests significantly expands Epic Gardening’s reach in the wholesale market through partnerships with existing Botanical Interests store partners and sales associates. The Botanical Interests brand, its Colorado headquarters and all employees will be retained as part of the transaction.
Epic Gardening was founded in 2013 by Kevin Espiritu with a mission to teach the world about gardening through hands-on, fun content. The company has grown to become the most visited gardening community on the web, with over 6 million followers across its channels and an extensive library of written gardening guides. His online store offers a curated range of premium gardening products, including his flagship product, Birdies Raised Beds.
Kevin Espiritu said: “My love of gardening began almost 10 years ago with a packet of ‘Marketmore’ cucumbers from Botanical Interests. So having the opportunity to be the new steward of this incredible brand is truly a moment of full circle. Despite our large online presence, a large part of our target group makes their garden purchases in nurseries, garden centers and the like. It makes sense – they are the “third room” for us gardeners, a place to linger, dream, plan and ultimately succeed in the garden. We hope to bring our customers and flagship products, such as the Birdies raised beds and seed trays, to Botanical Interests’ existing wholesale customers and continue to supply the best range of seeds available.”
Founded in 1995 by Judy Seaborn and Curtis Jones, Botanical Interests offers nationwide distribution of more than 650 Non-GMO Project Verified strains, including certified organic and heirloom vegetable, herb and flower seeds, selected specifically for the home gardener became. Botanical Interests has grown its customer base to over 4,500 existing stores in independent garden centers, nurseries, hardware stores and select health food stores.
“Curtis and I are thrilled to see Botanical Interests and Epic Gardening coming together to continue growing our amazing community of gardeners,” said co-founder and CEO Judy Seaborn. “Together we share a passion for providing exceptional strains, quality seeds and in-depth educational information to help the home gardener succeed, while providing the best customer service in the industry. It is an absolute pleasure to announce this acquisition and to take our passion for garden centers and gardener education to the next level.”
Epic Gardening plans to add new trade categories and expand its network of experienced gardeners by adding diverse growth prospects and expertise to the Epic Gardening platform. In 2022, Epic Gardening added Jacques Lyakov of Jacques in the Garden, Chris Chung of Fluent Garden, and Briana Bosch of Blossom & Branch Farm to its Creator Squad in hopes of recruiting more Creator educators in the years to come. To support this effort and the growth of its content studio, Epic Gardening has hired Melissa Schneider, a content veteran, as Head of Content.
About epic gardening
Epic Gardening is the premier creator-led, content-to-commerce horticultural company. Founded in 2013 with a mission to teach the world to grow, Epic Gardening has become the most followed gardening brand on social media and YouTube. Millions of avid gardeners come to Epic Gardening for fun and informative growing content and to shop at its online store for highly curated, premium gardening products. www.epicgardening.com
About botanical interests
Founded in 1995, Botanical Interests offers more than 650 Non-GMO Project Verified strains including certified organic and heirloom vegetable, herb and flower seeds specially selected for the home gardener. Their goal is to inspire and educate gardeners to grow beautiful and successful gardens using organic methods. Quality seeds and eco-friendly gardening products are available at www.botanicalinterests.com and at independent garden centers, nurseries, hardware stores, and select health food stores across the United States.
