NORTON, Mass., April 14, 2021 / PRNewswire / – While millions of new gardeners picked up their trowels due to the Covid-19 pandemic last year, the appreciation for green space maintenance seems to be going nowhere. Ferry-Morse, the largest home horticultural seed package company in the United States, reports even higher online sales in the first quarter of 2021 than in the same period last year. While vegetable and fruit seeds grew faster than flower seeds last year, this year the trend has reversed and flower seed sales are growing ten times the pace of food, including vegetables, herbs and fruits. Top sellers of flower seeds are sunflowers, zinnias, and wildflowers.
“Our sales for 2021 show that last year the appreciation for gardening continues strong this season, but what is planted is shifting again,” he said Rebecca Sears, Chief Gardening Guru for Green Garden Products, Owner of Ferry-Morse. “Traditionally, flower seeds made up about half of our total sales, but last year was an outlier as edible plants became a huge trend and grew faster than flowers. This year, home is still our haven and people want it to be beautiful and fragrant, so it’s no surprise that flowers are back in high demand. And with the real estate market burning, we see flower planting as a huge part of home improvement that can add curb appeal and home value. “
Keep calm and in the garden
In addition to beautification, gardening creates a sense of pride with innumerable benefits for the body, mind, and spirit. In research by the brand, the main reason new gardeners were motivated to take up the hobby was relaxation (52%). 1
Helping new and seasoned gardeners stay stress-free this year, Ferry-Morse makes every aspect of gardening feel as fulfilling as the end result, and ensures that procrastinators continue to reap the benefits. The latest addition to the Ferry Morse line of products, Plantlings ™, are live healthy baby plants delivered straight to your doorstep by Ferry Morse Kindergarten. With more than 60 varieties of herb, vegetable and flower seedlings, the ready-to-plant seedlings are an easy way to start the summer growing season. For those procrastinating or those who just don’t want to start their plants from seeds, the plantlings are a popular option.
New this year, Ferry-Morse is offering additional container-friendly vegetables such as Snackabelle Red Peppers, Little Sicily Slicer Tomatoes, Cheyenne peppers and hybrid yellow cherry tomatoes. The best-selling varieties for flowers include the pollinator-preferred butterfly herb, Purple Coneflower Echinacea, and Sweet Potato Vines, all perfect gifts that arrive just in time for Mother’s Day.
Ferry-Morse Plantlings can be bought online in packs of 3 or 6 and are delivered straight to your front door North America until end of May.
Via Ferry-Morse
Ferry-Morse was founded in 1856 and is one of the oldest seed companies in The United States and pioneered the practice of only selling fresh flower, herb and vegetable seeds that are packaged for the current season. With our history comes a wealth of knowledge, innovation and experience that will help generations of gardeners. The Ferry Morse brand has always been focused on quality and integrity, including a commitment to using only GMO-free seeds. Ferry-Morse is part of the Green Garden Products family of brands, the leading provider of seed kits and seed starter products for flower and vegetable gardens in North America. ferrymorse.com
1 This survey was conducted by Green Garden among a demographically representative sample of 3,000 US adults who started horticulture for the first time or after a long break in 2020. Fielding closed April 6, 2020.
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SOURCE Ferry Morse
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