NATIONAL REPORT – I’m sure we can all agree that online reviews have a significant impact on businesses, especially in the hospitality industry. Guests and past guests, regardless of their experience, now have an unfiltered forum to act as an authority on your hotel.
There is tremendous power and opportunity here if the experience is positive. However, when a bed bug encounter is at stake, negative reviews are sure to bite you, pun intended.
Your online reputation matters and bed bugs can be your worst enemy.
According to the University of Kentucky, bed bug victims are very likely to turn to the Internet – Trip Advisor, Travelocity, and Bed Bug Registry – to describe their bed bug experience, which resulted in physical stress, insomnia, nervousness, anxiety, and extreme disruption in their lives . These words are dear.
The same University of Kentucky study found that a single negative bed bug report on an online traveler review site could cost a 300-room business hotel $ 274,000 in revenue per month. If you look at a similarly sized hotel for leisure travelers, the cost was $ 166,000 per month.
When evaluating the cost of a bed bug incident, many hoteliers don’t add it all up and literally just count the fee to fix it. But don’t forget the power of digital and social media and how it affects your bottom line. It is real. And it is significant!
So what can a hotelier do?
While it is impossible to stop bed bug introductions, you can greatly reduce the effects of a bed bug entering your hotel by employing a preventative strategy, including active mattress liners.
ActiveGuard Mattress liners go on like a fitted sheet and can save time, money, and energy, and prevent an incident from becoming an infestation. Discerning hoteliers recognize that bed bugs are difficult to spot at an early stage and are skilled hitchhikers who can get into bed easily. An active liner that begins to work within 10 minutes of contact can help save a room from a full-blown bed bug infestation.
We invite you to take our survey to share your opinion on the real cost of bed bugs in hotels. We look forward to sharing the results with the industry. To learn more about how you can take full advantage of bed bug prevention in hotels, sign up for a free one-on-one webinar.
About allergy technologies
ActiveGuard mattress liners kill bed bugs. These inserts are easy to install on mattresses or box spring beds and offer two years of continuous prevention and control against adult bed bugs, nymphs or eggs. ActiveGuard does not have any warning signal words or usage restrictions on its label. Only four sizes – single / twin, double / full, queen and king – fit almost all available mattresses or box spring beds and offer space for up to extra-large lengths and 17 inches. into the deep. It is based on the formulation of ActiveGuard; a unique and proprietary delivery system that provides sustained bioavailability of permethrin for two years. Recent research shows that after a brief exposure to ActiveGuard of just 10 minutes, regardless of their resistance level, bed bugs show a significant decrease in food intake (biting) and a dramatic inability to lay eggs. This disrupts population growth, thereby stopping an incident from progressing into an infestation. If you are looking for a proactive preventive approach, ActiveGuard should be viewed as the centerpiece of your long-term solution to preventing bedding infestation. ActiveGuard mattress liners are covered by U.S. Patents 5,916,580, 6,214,365, 6,440,438, and pending patents.
Additional tips on bed bug prevention and early detection of infestation can be found online at www.hotelbedbugprevention.com.
