The pandemic has spawned many hobbies for US consumers as they spend more time at home to help slow the spread of COVID-19. From baking to learning an instrument to learning a new language, the gift industry has answered the question Americans have been asking for almost a year: what are we doing now?
One such hobby that has picked up speed as we all slowed down is gardening. And with spring just around the corner, it’s a great time to prep the garden and get fresh new pots and decorations to brighten up an outdoor living space.
In 2000, Senior Editor Bessie Nestora’s Garlic reported on how retailers can appeal to horticulturalists and outdoor enthusiasts.
“To get your customers to think creatively, offer them suggestions in your displays. “Show what you do best with your product,” said Sharon LaRowe, director of sales and marketing at Carruth Studio in Waterville, Ohio. “We have a bird bath that doubles as a planter and a rain gauge that can be used outdoors in spring and summer and as a candle holder in winter. We also market our stones as bookends, ”she said. “This, too, is a piece that you can place outside or bring inside for an exhibition.” LaRowe has also noticed that more and more people are putting small treasures like frog statues in their gardens. “
For more tips on selling garden accessories and decor, see the full Where Will Your Garden Grow?